There are especially difficult products to market. A typical example of this is the Zano inhaler. Logically, since it is difficult to market, the product suffers from lack of engagement with the customers . This was also our task - to create a campaign that diversifies the brand, but respectively to stimulate sales.
Our task is very responsible, but also interesting. The most difficult tasks are also the most challenging. The product is mostly bought by parents for their children. Which makes communication a little more complicated - we target parents who will buy the product for their children, but we have to communicate the benefits directly to the parents.