TWOGETHER

Case study 007 // Branding

It's always a challenge to develop a complete brand identity for a family residential complex. One of the main cases to be solved is that it must be liked by a very wide audience, to be understood, but at the same time to persuadethem  to invest in a new home.

The first step, of course, is the name. It should be short, easy to remember, and for luxury and the game makes people think and remember it easier. It is for this reason that we started from one main factor related to people who buy a family home, namely that people take such a step when they want to be together. It is for this reason that we chose the name Twogether - wordplay, which implies that the complex has 2 buildings. From there came the slogan - We're better together. A great way to get people to imagine cohabitation in their new home.

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