Bulgarians love their rakia (a type of brandy made from grapes). Which shouldn't be a surprise - this is still the most popular traditional drink. It is for this reason that it is very responsible to work with a popular brand for rakia. With that kind of seriousness we treated Slivenska Perla - an emblematic brand, a unique rakia with traditions and past that everyone knows.
One of the main problems of the brand, however, is that their sales are falling sharply. This is mainly due to the fact that they rebranded the product, which aroused suspicion in the audience, but also abruptly stopped any communication with end users. We tried to reconnect the brand with their customers and reignite their passion for the product.